with Jala Sue / @fitnessmodelmom
Article by Freddie Tremblay
Exclusive Photos by Elm Diaz
HMUA by @beautybymichellev / @taylor_jazz
Executive Producer: Paul Heyman
Location: Bel Air, California
Supermodel Jala Sue is our FHM cover model this month, as the #HustleBootyTempTats hashtag-turned-global-phenomenon continues its rise to the very top of the modeling world. And while the #HustleBootyTempTats monicker may sound (or “read” or “appear”) funny to you, FHM can confirm the entire modeling industry has taken notice of the #HustleBootyTempTats disruption in a hurry.
It started as a play on words, a tweet on Twitter posted with a wink and smile, and it became the supermodel brand that is now challenging the biggest names in the industry for social marketing domination. If this all sounds (or again, “reads” or “appears”) too absurd to be true, then you simply don’t know the disruptive capabilities of a guy named Paul Heyman, the current WWE mega-star and star-maker who serves as both on-camera and behind-the-scenes “wiseman” and “special counsel” to the biggest box attraction in sports entertainment history, WWE’s Undisputed Universal Heavyweight Champion “The Tribal Chief” Roman Reigns. As he sits at the very top of the multi-billion-dollar sports entertainment industry, Heyman can boast of a resume that screams out the fact he has spent his life taking on the big names and out-Hustling (pun intended) them in the pursuit of the hearts and minds of the loyal audience.
Heyman’s doing it all over again, this time challenging the biggest names in the supermodel and influencer spaces. Heyman, in addition to his legendary work in sports entertainment, is also a co-founder of The Looking4Larry Agency, a New York-based firm that counts 2K Sports, NASCAR, Feld Entertainment, EA Sports and others as their clients. One of the “others” used to be the Hard Rock Hotel and Casino Las Vegas, where Heyman established his #HustleBootyTempTats headquarters. It’s from this boutique agency that Heyman is reaching for the top of the supermodel game.
#HustleBootyTempTats was initially the idea of a hashtag that was born by chance a few years ago and quickly caught up with others like #ModelMonday or #MaximHometownHottie. “The name #HustleBootyTempTats was a way to shake up the supermodel industry,” said Jala Sue, who in addition to being our cover model is also a mom of four in Northern Michigan and a paddleboarding champion who has helped renew interest in the once-niche sport. “It’s the anti-influencer influencer brand. And if you do research on supermodels, you’ll find that #HustleBootyTempTats is the most popular brand in the world!”
That may be a boast some of you may doubt, but the analytics for #HustleBootyTempTats backs up the claim. The #HustleBootyTempTats hashtag and brand was soaring to the top of the supermodel charts as Heyman was executive producing the photoshoots from Hard Rock’s Sin City property. That’s just about the time the entire supermodel business changed when both Sports Illustrated and Victoria’s Secret decided to go the politically correct route of more inclusive female beauty concepts in their presentation and campaign. It’s tough to explain just how shocking this was to the modeling world. Sports Illustrated was home and platform for the annual “swimsuit issue” which could instantly take an unknown model and make her one of the most sought-after supermodels in the world; and Victoria’s Secret was home, platform and brand to the “Angels” group of supermodels who all dominated the very top tier of any analytic charting not only supermodels, but models in general.
All this happened as UK billionaire Richard Branson bought the Hard Rock Casino, re-christening it “The Virgin Las Vegas.” Seizing the moment as Sports Illustrated and Victoria’s Secret almost simultaneously abdicated their positions as the top supermodel brands in the world, Heyman took his show on the road, renting $25,000,000 estates in Bel Air, California and Scottsdale, Arizona and packaging some of the top beauty and fashion photographers in the world with an all-star cast of beautiful models from a cross-section of modeling genres. The current #HustleBootyTempTats supermodel roster includes international cover model Ines Trocchia; fashion model Laken Romine; Hollywood sex kitten Summer Soderstrom; bikini model “The Beauty From Budapest” Borbala Kreutz; Playboy Playmate Kari Nautique; Independent Film Festival Best Actress Laura Petersen; the scandalous tabloid headline-grabber Daniella Chavez; sexy health and wellness guru Whitney Johns; and “The Fitness Fashionista” Ali Lee.
But the undisputed no. 1 #HustleBootyTempTats supermodel is Jala Sue, the stunningly beautiful brunette who has appeared on more magazine covers than any other supermodel in 2023. “She’s a brilliantly beautiful woman,” noted AJ Abbas, who serves as production coordinator and digital lead for Heyman’s agency. “Jala Sue is a remarkable woman. She’s the consummate professional; an extraordinary collaborator; and her FHM covers have all become collector’s items. There’s simply no stopping Jala Sue, and who would want to?”
We can’t think of anyone who would want to. “Jala Sue’s work ethic alone puts her at the top of the charts,” noted Heyman himself, who was beaming with pride when shown a preview of this month’s cover. “There’s no one more deserving of the rating of being no.1 than #HustleBootyTempTats supermodel Jala Sue!”