For Him Magazine

The World’s Most Beautiful Athlete

with Jala Sue / @fitnessmodelmom 

By Gordon O’Reilly

Exclusive photography by @harrylhgfx for LHGFX Photography

PR by @lsapublications @leo.alderman

In association with @paulheyman

She’s the world’s most beautiful athlete, and you’ve probably never heard her name… until now! FHM Sweden is proud to exclusively feature the sports world’s most sensational new superstar, Jala Sue!

So, who is Jala Sue?

Jala Sue is a professional paddleboarding champion from Northern Michigan in the United States who has rocketed to worldwide notoriety in the past few weeks as a globally trending and breakout #HustleBootyTempTats Supermodel.

What exactly is a #HustleBootyTempTats Supermodel?

Well, that’s a funny question, and perhaps an even funnier answer. #HustleBootyTempTats is the brainchild of sports entertainment legend Paul Heyman, the “Advocate” / “Special Counsel” for such WWE and UFC legends as Brock Lesnar and Ronda Rousey (another amazing, groundbreaking female), and the current reigning defending Undisputed WWE Universal Heavyweight Champion Roman Reigns.

“The name #HustleBootyTempTats was a way to shake up the supermodel industry,” Jala Sue told us. “It’s the anti-influencer influencer brand. And if you research supermodels, you’ll find #HustleBootyTempTats is the most popular supermodel brand in the entire world!”

Heyman discovered Jala Sue when a number of paddleboarding fans started an email and social media campaign to get Jala Sue noticed.

Heyman, who was named one of the top 100 global marketers by the prestigious Ad Age magazine, is co-owner of a New York-based agency, The Looking4Larry Agency aka L4L.

“Our agency was doing supermodel photoshoots in Las Vegas for our Heyman Hustle website, and we were besieged with emails and letters and tweets and Instagram messages from fans of Jala Sue.” Heyman noted. “Bluntly, I’ve never seen a more beautiful competitor in any sport, anywhere in the world! But what impressed me the most about Jala Sue is that there simply is not a physical challenge she isn’t up for!”

Heyman immediately flew Jala Sue out to L4L’s Las Vegas office and Heyman Hustle production set, located at the former Hard Rock Hotel and Casino. The moment he met Jala Sue, he knew he discovered a superstar.

“I’ve made my living describing larger than life personas in a grand enviornment,” Heyman laughed. “I can only describe Jala Sue… (deep sigh)… as indescribably gorgeous!”

World-famous supermodel and fitness photographer Harry Grigsby, co-founder of LHGFX Photography, was brought in to collaborate with Jala Sue for this, her very first exclusive cover photoshoot.

“Jala Sue is sensational… she’s spectacular… and she’s wonderful to work with,” Harry exclaimed. “I couldn’t believe the beauty that was radiating through my camera lens. Paul is right. She defies description, as well as age!”

Ah, yes… we neglected to mention. This drop-dead gorgeous brunette beauty is forty and fabulous. “No one believes me when I tell them I am 41 years old,” Jala Sue laughed. “I tell them my kids keep me young.”

Yes, this super-fit paddleboarding champion is the proud mom of four kids. “They are my everything,” Jala Sue stated with pride. “I’m flattered by everyone’s kind words about me, but it’s my role as ‘mom’ that means the most to me.”

Just as this issue is going to press, Jala Sue’s appearance in Las Vegas has been trending worldwide. She appears to be not only the most beautiful athlete in sports, but also the hottest new supermodel of the year. And best of all… you saw her here first!

Want to see more of Jala? Then follow her journey on Instagram @fitnessmodelmom for all her latest news and story updates!